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Victoria’s Secret is an American retailer of women’s wear, lingerie and beauty products. It is the largest brand and a segment of publicly traded Limited Brands with sales surpassing USD$5 billion and an operating income of $1 billion in 2006. Victoria’s Secret is known for its fashion shows and catalogues, which feature top fashion models.
Victoria’s Secret was started in San Francisco, California in 1977 by Stanford Graduate School of Business alumnus Roy Raymond, who felt embarrassed trying to purchase lingerie for his wife in a public and awkward department store environment. He opened the first store at Stanford Shopping Center, and quickly followed it with a mail order catalog and 3 other stores.The stores were meant to create a comfortable environment for men, with wood-paneled walls, Victorian details and helpful sales staff.