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Clinique is a manufacturer of skincare, cosmetics, toiletries and fragrances, owned by the Estee Lauder Corporation. In 1967, American Vogue magazine published an article called Can Great Skin Be Created , written by beauty editor Carol Phillips with Dr. Norman Orentreich, discussing the significance of a skin-care routine. Evelyn Lauder, daughter-in-law of Estee Lauder, read the article, and brought it to Estee s attention. Both Carol Phillips and Dr. Orentreich were recruited to help create the brand, and in August, 1968, Clinique premiered as the world s first allergy tested, dermatologist-driven line at Saks Fifth Avenue. Clinique formulates their products avoiding known allergens they test each product for allergic reactions by applying it to 600 people 12 times, with a standard of zero reactions. Cliniques most notable product is its 3-Step System. The product combination varies depending on the skin type of the user. The basic assumption behind the Clinique method is the maintenance of hygiene and cleanliness as the foundation of caring for all skin conditions.