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TRESemm is a brand of haircare products first manufactured by Godefroy Manufacturing Company in St. Louis, Missouri starting in 1947. The brand name is a word play and reference to Edna L. Emme, then a leader and national spokesperson for the professional hair care industry. The product line was initially marketed only to salons. The TRESemm brand was purchased by Alberto-Culver in 1968. Advertisement campaigns include Professional, Affordable, spending an estimated $17 million on advertising by 2004. TRESemm s products are used in hair salons across the US, Canada and UK, in particular for hair repair treatment from heating damage caused by hair ironing and blowdrying.