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Doritos ( /d ri to z/) (literally, from Mexican Spanish doradito or dorito turned golden) is a brand of seasoned tortilla chips founded by Arch West and produced since 1964 by the North American food company Frito-Lay (a division of PepsiCo, Inc.). The original product was made at the Casa de Fritos location at Disneyland in Anaheim, California. Using unused tortillas, the company-owned restaurant cut them up and fried them (as in traditional Mexican chips called totopos) and added basic seasoning, resembling the mexican chilaquiles, but in this case being dry. Arch West was the Vice President of Marketing of Frito-Lay at the time, and noticed the popularity. He made a deal with Alex Foods in 1964, the provider of many items for Casa de Fritos at Disneyland, and produced the chips for a short time regionally, before it was overwhelmed by the volume, and Frito-Lay moved the production in-house to its Tulsa plant. “Doritos” were released nationwide in 1966, the first tortilla chip to be launched nationally in the United States. In a television special on the National Geographic Channel about Ultimate Factories, episode 5-5, it was said that Doritos is a $4billion dollar a year product. This made it the number one seller in corn based chips it is the second leading seller behind Lays Potato Chip, another Frito Lay product.