Clorox2 Stain Fighter and Color Booster

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The Clorox Company (NYSE:  CLX) is a manufacturer of various food and chemical products based in Oakland, California, which is best known for its bleach product, Clorox. The product and the company date to May 3, 1913, when five entrepreneurs, Archibald Taft, a banker; Edward Hughes, a purveyor of wood and coal; Charles Husband, a bookkeeper; Rufus Myers, a lawyer; and William Hussey, a miner, invested $100 apiece to set up the first commercial-scale liquid bleach factory in the United States, on the east side of San Francisco Bay. The firm was first called the Electro-Alkaline Company. The name of its original bleach product, Clorox, was coined as a portmanteau of chlorine and sodium hydroxide, the two main ingredients. The original Clorox packaging featured a diamond-shaped logo, and the diamond shape has persisted in one form or another in Clorox branding to the present. In 1917, the company developed a less concentrated version for household, rather than industrial, use, and sales took off. In 1928, the company went public on the San Francisco stock exchange and changed its name to the Clorox Chemical Company. “Butch,” an animated Clorox liquid bleach bottle, was used in advertising and became well-known, even surviving the 1941 transition from rubber-stoppered bottles to ones with screw-off caps. During World War II, when chlorine gas shortages forced many bleach manufacturers to reduce the concentration of sodium hypochlorite in their products, Clorox elected to sell fewer units of a full-strength product, establishing a reputation for quality.

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