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CafeMom is an ad-supported social networking site which is specificially targeted at mothers and mothers to be. It was founded in 2006 by Andrew Shue and Michael Sanchez. It is the 7th largest social network in the U.S. with 7 million weekly visits. Within one year of its launch, CafeMom became the most trafficked website for women (by page views) on the Internet, according to comScore. CafeMom gets more than 3.1 million unique visitors a month, accounting for over 140 million page views. According to their own website, as of 2009, CafeMom.com has turned profitable. On March 30, 2010, CafeMom announced the launch of The Stir, a new blog for moms featuring original content covering topics such as celebrity gossip, parenting dilemmas (and solutions), current events, and home decorating. Based in New York City, the company has about 65 employees. CafeMom is owned by privately held CMI Marketing.