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Pampers is a brand of baby products marketed by Procter Gamble. Pampers was at one time only used as a name for a disposable diaper. Pampers diapers come in sizes up to size 7. The smallest size is Preemie, which is for premature babies. Diapers going up to size 2 are sold as Swaddlers (New Baby in Europe) or Baby Dry. Diapers in size 3-6 are sold as either Cruisers (Active Fit for the European market) or Baby Dry. There is a size 7 diaper available only in the Cruisers line. Pampers also produces wipes. In addition to these products they sell training pants under the name Easy Ups. There is also as line of disposable swimpants sold under the brand name Splashers (or Sunnies in Europe). Pampers produces bedwetting products named Underjams for children weighing up to 85 pounds (about 39 kilograms). Some parents have also said that they use the regular diapers on their bedwetting, or incontinent, child. In addition to diaper products, Pampers also markets disposable bibs under the name Bibsters, as well as a line of bath products under the name Kandoo. The main competitor in the United States is the Huggies brand. Pampers were introduced in 1961. They were created by Vic Mills. The name "Pampers" was coined by Alfred Goldman, Creative Director at Benton Bowles, the first ad agency for the account. These early diapers were bulky, heavy products composed of fluff pulp with a rayon topsheet, polyethylene backsheet. In 1966 Pampers launched a wingfold design and by 1969 started a "third size". By this time Pampers had become a national brand in the United States. Procter and Gamble replaced the pin-on design with tapes in 1971. Toddler and Premature Infant sizes were also introduced. In 1973, P G developed elasticized single and double gussets around the leg and waist areas to aid in fitting and in containing urine or stool which had not been absorbed. In fact, the first patent for the use of double gussets in a diaper was in 1973 by P G. In 1982 Pampers introduced an elasticized wingfold diaper with elastic leg gathers which was a cross between the early 1960s design and the modern hourglass shape, a feature that was first introduced on Luvs in 1976 and evolved into an industry standard in 1985. In 1986, thin diapers made with absorbent gelling material were released. This made the average weight of a typical medium size diaper decrease by 50. In 1987 Pampers and Huggies both introduced frontal tape systems which allow repositioning of the lateral tape without tearing the diaper. In the 1990s Pampers introduced a thinner diaper known as Ultra Dry Thins.
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